IR Titles

New Dimensions in Investor Relations
Competing for Capital in the 21st Century
Bruce W. Marcus, Sherwood Lee Wallace

Serial Number: ISBN 0471141534
Original Price: RM287.80
Member Price: RM230.20

The acknowledged bible on investor relations

Investor relations is an essential facet of any publicly traded company, inevitably affecting its stock price, investments, and liquidity. Maximizing Your Investor Relations provides practical guidance needed to master this complex undertaking and advocate persuasively on your company's behalf to achieve greater recognition and value. Comprehensive and thoughtful, it focuses on controlling the day-to-day mechanics of investor relations to more effectively compete for capital. BRUCE W. MARCUS (Easton, Connecticut) has held senior executive positions with Mobil Corporation, Arthur Young & Co., and Coopers and Lybrand. SHERWOOD LEE WALLACE (Northbrook, Illinois) is President and CE of the Investor Relations Company.

Focuses on controlling the day-to-day mechanics of investor relations to more effectively compete for capital.

Audience: Investor Relations Officers and Professionals, Corporate Communications and Marketing Executives, Investment Bankers, CEOs, CFOs, Attorneys, Accountants.

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