IR Titles

Competing for Capital
Investor Relations in a Dynamic World
Bruce W. Marcus

Serial Number: ISBN 0471448621
Original Price: RM255.80
Member Price: RM204.60

Praise for Competing for Capital

"An indispensable guide for investor relations and communication counselors alike. With more individual investors in the market than ever before, this book makes navigating the new regulatory playing field much more possible and makes clear the path to victory."
- Michael W. Robinson Director, Levick Strategic Communications; Former Director of Public Affairs and Policy, U.S. Securities and Exchange Commission (SEC); Director of Media Relations, NASD

"More than simply writing a textbook on IR, Bruce Marcus shares his wealth of experience and critical viewpoint with those seeking to understand a fast-changing profession."
- June Filingeri President of Comm-Partners LLC, Investor Relations Consultant, and Educator

"Bruce Marcus puts some solid ground under the shifting landscape of being an investor relations professional. A must-read primer for public companies."
- Robert C. Roeper Managing Director, VIMAC Ventures, LLC

"As the song lyrics go, 'everything old is new again,' but this time with a vengeance. Disclosure has always been the touchstone of securities laws, but now more disclosure is required on a real-time basis with heightened accountability. Competing for Capital is a must-read for those in the securities industry, providing insights into securities markets, the information age and technology, and their impact on the job of investor relations professionals. Investors come in all shapes and sizes from around the globe, and investor relations personnel have their work cut out for them to provide clear, comprehensible, and comprehensive information, accessible to the novice and sophisticate alike. Competing for Capital shows them the way."
— Donna L. Brooks, Esq. Partner, Shipman & Goodwin, LLP

"Competing for Capital puts our recent turbulent financial marketplace in context, provides solid information for both new and experienced investor relations practitioners, and offers insights into the future of IR—all in Bruce Marcus's easy-reading style."
— Dixie Watterson IR consultant, Communica Partners

"Competing for Capital aptly illustrates how investor relations has become a major corporate responsibility in generating trust, and how the profession must realize now more than ever that the needs of investors have changed because of technology, regulation, and globalization."
— Mark Kollar Managing Director, Cubitt Jacobs & Prosek

An updated edition to one of the most comprehensive guides to investor relations.
• Discusses all the new strategies needed for success in securities and other capital markets.
• Illustrates proven techniques used to communicate to today’s investor.
• Includes the advice and experience of leading national and international practitioners in this field.

Audience: Investor relations officers and professionals, corporate communications and marketing executives, investment bankers, CEOs, CFOs, attorneys, and accountants.

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