MIRA Events

Back

23 April 2008
MIRA "Media Coaching" seminar

Malaysian Investor Relations Association 'MIRA' proudly presents the IR event of the month "MEDIA COACHING". This IR programme is designed to help your company to understand the media flow, to maximise growth using publicity from the media even if its bad or good and to minimise the impact of mistakes that you may have made in media relations. (Please refer to the brochure attached for further detail).

By The End Of The Day You Would Have Learnt:-

Engaging the Media Productively

give you a better understanding of how the media works
get your message across with impact
make the most of your media messages
minimize misreporting and misquotes
Invited Role Player - Ming, KH and Associates, Public Relations & Communications Strategists


Play with fire: How to Handle Media

Why have a relationship with the media
How to establish and manage relationships with the media
Understanding the wire services (Reuters, Bloomberg, Dow Jones)
Some common mistakes in media relations (case studies)
How it should be done (case studies)
Invited Role Player - Mark Bendeich, Bureau Chief Malaysia and Brunei , Reuters


Crisis: What To Do Before And After

Crisis – it’s like death, it is certain, inevitable, only difference is crisis can visit your more than once!
Create the crisis communications team
Learn about the media
Study crises from similar industry
Do the crisis drill
Key to successful communication crisis management
Case studies
Invited Role Player - Kamaralzaman Tambu – Alpha Platform, Crisis Management Specialists


Date: 23 April 2008
 
Time: 2pm – 4.45pm
1.30pm Registration
3.30pm Coffee Break
 
Venue: Theaterette, Lower Ground Floor, Bursa Malaysia Berhad
Exchange Square, Bukit Kewangan, 50200 Kuala Lumpur

Investment ?

MIRA corporate member – RM110
Non member – RM250
IRIP participant – FOC
Members who have renewed the 2nd year membership - FOC


Who should attend ?
Directors, CEOs, CFOs, Investor Relations Officers, Company Spokesperson & Corporate Communication Personnel

Click Here to find out more!