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MIRA Events
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23 April 2008
MIRA "Media Coaching" seminar
Malaysian Investor Relations Association 'MIRA' proudly presents the IR event of the month "MEDIA COACHING". This IR programme is designed to help your company to understand the media flow, to maximise growth using publicity from the media even if its bad or good and to minimise the impact of mistakes that you may have made in media relations. (Please refer to the brochure attached for further detail).
By The End Of The Day You Would Have Learnt:-
Engaging the Media Productively
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give you a better understanding of how the media works |
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get your message across with impact |
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make the most of your media messages |
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minimize misreporting and misquotes |
Invited Role Player - Ming, KH and Associates, Public Relations & Communications Strategists
Play with fire: How to Handle Media
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Why have a relationship with the media |
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How to establish and manage relationships with the media |
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Understanding the wire services (Reuters, Bloomberg, Dow Jones) |
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Some common mistakes in media relations (case studies)
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How it should be done (case studies) |
Invited Role Player - Mark Bendeich, Bureau Chief Malaysia and Brunei , Reuters
Crisis: What To Do Before And After
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Crisis – it’s like death, it is certain, inevitable, only difference is crisis can visit your more than once! |
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Create the crisis communications team |
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Learn about the media |
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Study crises from similar industry
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Do the crisis drill |
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Key to successful communication crisis management |
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Case studies |
Invited Role Player - Kamaralzaman Tambu – Alpha Platform, Crisis Management Specialists
| Date: |
23 April 2008 |
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| Time: |
2pm – 4.45pm
1.30pm Registration
3.30pm Coffee Break |
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| Venue: |
Theaterette, Lower Ground Floor, Bursa Malaysia Berhad
Exchange Square, Bukit Kewangan, 50200 Kuala Lumpur |
Investment ?
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MIRA corporate member – RM110 |
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Non member – RM250 |
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IRIP participant – FOC |
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Members who have renewed the 2nd year membership - FOC
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Who should attend ?
Directors, CEOs, CFOs, Investor Relations Officers, Company Spokesperson & Corporate Communication Personnel
 Click Here to find out more!
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